Video content has taken over the internet in 2021. Not just on social media and platforms like YouTube; but also on websites and landing pages. They are a simple way to explain a lot of information in a short time.

The advantage of a visual and audio medium makes these an incredible tool for compelling content creations.

Here are five reasons to embrace videos, learn how to make the most out of them, and what videos you can bring to the table.

5 Reasons to Use Videos on Your Website

●     It is statistically apparent that using videos on your landing page can enhance your conversion rate by as high as 80%. This is based on research conducted with marketers before and after using videos.

●     More than 50% of all markets have said that video content is their go-to content source for a noticeable change in ROI. This is also because the cost of video content creation has reduced drastically in the last five years.

●     A video can encourage users to stay on a site longer. An attractive two-minute video can enhance your user's attention on the website and give a boost to purchasing products.

●     An embedded video on a page works in favor of a search engine algorithm. Google will rank your website and page visibility right here search results merely for having videos on your site.

●     A product sold using a video is four-hundred times more likely to convert into a sale; when compared to any other form of content.

5 Factors to Keep in Mind When Using Videos

Once you start using videos on your website, here are a few parameters that can help you derive the most from this practice.

Use Data Effectively

Data collection is an excellent tool for user segregation and marketing automation. When accurately tracked and sorted, the data collected from videos can help you in retargeting ads, improving website functions, and much more.

You can also perform a series of A/B tests using multiple variations of the same video to understand what forms are giving you better retention and increased sales conversion. These factors are video length, call to action, location on the site, and much more.

Accurate Video Editing

Depends on a reliable video editor, either online or offline, to ensure the best quality output. Online editors come with pre-made templates that provide your videos perfectly to match the size of your website.

Creating videos is easy nowadays by using the best online video editor tool. Their template-based program allows anyone to make a video without prior knowledge of editing. These tools can make it easy for the user to create videos by using templates, images, music, etc., and allow you to export videos.

Focus on Smaller Details

While making the video is one of the critical factors, you should also pay attention to all the other factors that come with it. For example, the thumbnail, the keywords, the metadata, and the title all help enhance your page rank.

Simply having a custom-made thumbnail can enhance the click rate to over 34%.

Lead Them to the Product

The end goal of these endeavors is to lead your audience to a sale. This change is only possible with the right kind of CTA, call to action. Both the end of the video and the complementing text should make the purpose of the video clear.

You can also use the same videos across channels. A video made for the website does not need to remain only on the landing page. You can also share these videos on social media and other channels.

Focus on a Few Good Videos

You cannot flood your website with videos solely for its beliefs. Pick a handful of options with videos and make them as good as you can. You do not want to make your website heavy with unwanted videos.

You also want to remain mindful of your audience's time. Below are a few ideas that any brand can use. Check out which one makes the most sense for your business.

5 Types of Videos You Should Use on Your Website

Product Videos

One of the most used forms of videos on a website is a product film. These are short films that explain and highlight the product or service. The aim is to use the visual qualities of a video to better showcase the product.

Keep these videos short and to the point. They must provide the best features and create a lasting impression in the mind of the user. Think of these videos as a supplement to a long and elaborate product description.

Explainers

An explainer is a video that brings out the key features of your product, usually the USP. The video aims to bring out the problem and explain how your product can become a solution to it.

Many brands also use these videos to explain the product features further to educate the end-users. Such a video is especially helpful in a B2B service category.

People Behind the Scenes

Rather than having a boring about-us page, use small videos, animations, and storytelling to present a fun image of your team. Make small videos about the working of your company, explain your company culture, and much more.  

Daily Vlogs

These videos are very popular with industries and small businesses. These videos show the behind-the-scenes and working of a factory or workplace. For example, a restaurant can create videos about the kitchen or the making of a recipe.

Such small videos go on an additional page of the website and help the user connect with the brand. These can also answer FAQs and clear the most vivid doubts of the users.

The same videos are also usable on social media for bettering your reach with an altered call to action.

Brand Story

The brand story video is helpful to build trust in the minds of the user about your brand. These aim to spark an emotion more than educate or inform. The brand videos are personal, driven by storytelling, and aim to explain the brand's journey. 

 In this text we can examine the way to Install PyCharm on Ubuntu 18.04. PyCharm is a totally effective IDE, utilized by many builders round the sector to jot down and expand Python code. PyCharm functions encompass Syntax highlighting, Autocomplete, evaluation tool, debugging, model controlling (Git) and lots of more.

How to Install PyCharm on Ubuntu 18.04

There are  variations of PyCharm IDE to be had for Ubuntu:

Community version (Free)

Professional version (Paid)

Both variations are to be had from the Ubuntu snap bundle supervisor and really smooth to put in:

If you need to put in PyCharm Community version, open the terminal and type:

snap deployation pycharm-network --classic

If you need to apply Professional version version, run:

snap deployation pycharm-professional --classic

snap deployation pycharm-network --classic

If you need to uninstall the IDE, for example, to eliminate pycharm-network version, run:

sudo snap eliminate pycharm-network

PyCharm helps famous internet frameworks together with Django, Flask, jQuery, and AngularJS making it the precise python IDE to your Ubuntu desktop.

 

We are truly living in an age of perpetual innovation and change. New trends and applications of old trends are perpetually looming on the horizon in digital and non-digital spheres, awaiting to introduce the world to new viewpoints or new applications to classic concepts. In the digital realm, these new ideas have introduced many revolutionary and lucrative applications over the years.

While the design has shifted from flat formats to ones that utilize a more gradient flow, many older concepts have been rendered obsolete. Gradients have been around for a while but did not get a lot of attention, while designs of websites were mostly static and simple. Recently, however, they have stormed back into the contemporary design as designers began to recognize the power of their application. Recent years have been introducing more variations of gradient design use than ever before.

Those in the web design industry must always strive for greatness in learning new things and implementing them in their projects. Top web design agencies always make sure that their teams are in a constant process of professional development. And there’s a good reason for that. The market overflows with web design contractors. It is ruthless to those that aren’t creative, hardworking, or smart enough, leaving them on the outskirts of the industry. Because gradients are now one of the most popular contemporary trends, grasping their application and concepts is more vital than ever.

 

Gradients In Web Design

The Encyclopedia of Pastel Techniques defines gradients as the visually artistic technique of transitioning between hues, shades, or textures using space, atmosphere, distance, volume, and rounded/curved forms as some of the resulting visual effects.

To put it another way, gradients are the transitions between colors, shades, and textures. But why is their use so important in web design? Let’s dive in.

 

Logo Creation

Gradients can help you develop an audacious and bold logo to present to your audience. When a visitor arrives at your site, your goal is to keep them there and have them look around until something captures their interest enough to take further actions instead of bouncing shortly after arriving. Because color gradients evoke an emotional response, the visitors’ brains are compelled to continue looking at the site for more extended periods.

Gradients have been used in the past, with transitional hues being used to navigate between sites. Still, it was Instagram’s rebranding effort in 2016 that was the catalyst for other brands to lean heavily into the use of gradients to cement their logos in their visitors’ minds. For instance, Spotify began to utilize duotone gradients to communicate emotion through particular playlists.

 

Color Prominence

Every designer wants their website to speak to visitors via its color tones. Therefore it is not a surprise that more and more designers are leveraging gradients to accomplish this effect. Gradients make this result simpler to achieve as they inherently promote visual appeal by making website elements appear more prominent and playful, an art form that, for a time, websites had lost.

These days, gradients have reemerged as a premium design trend as they help spark the creative portions of users’ minds by creating unique digital experiences. Good use of angles can empower beliefs and enhance judgment.

 

Deeper Compositions

In the past, gradients were widely utilized, with a slew of digital markets looking to incorporate various color-based effects across their websites. But the color diversity utilization was not the ultimate goal.

Gradients are effective in many ways, but one of the most crucial ones is their ability to balance the background appearance of sites to amalgamate more effectively with all of the site’s design elements, logos, and fonts, thereby enhancing the site’s core composition. As AI and machine learning develop, the world is shifting into more immersive, realistic, 3D-based concepts, with augmented and virtual reality set to become prominent mainstays of the modern design era.

 

Attention To Calls-To-Action

Not all gradient styles are equal, of course, but most designers agree that they are highly effective in promoting various interface elements. Single or duotone gradients have been repeatedly shown to be dominant in this sense throughout the website design.

Websites with a minor spacing scheme have a more challenging time making proper use of gradients. Still, those that apply larger spacing designs can use gradients to draw attention specifically to the call-to-action elements.

Of course, most designers would also agree that over-prominence can be counter-effective. Without being opaque to a particular degree, the bolstering of certain elements causes the gradient-based effect to be lost somewhat, eliminating the power of the charm that they otherwise afford.

 

Balance Between Colors And Images

Color overlays have become one of the most commonly accepted design choices. Still, recent observations have led to the notice of a jarring shift from a single-color overlay to gradient design. Because gradients, when used accordingly, strike a balance between images and colors on a website, designers are applying them regularly to draw visitors' attention specifically to elements that require a call-to-action.

The proper combination of images and hues in colors can trigger visitors’ subconscious minds, guiding more visitors to take the designers’ desired action ultimately. It is, therefore, not surprising that those designers who make use of gradients have more successful websites in terms of user engagement than those that do not.

 

Memorable

Human minds are naturally programmed to remember magnanimously adoptive and unique things in nature, prompting our senses to observe gradient-design colors better than those in a flat one. Think about it this way: when you look at the sky at dawn or dusk, what do you see? If you could vividly picture what those visuals look like, you probably have a good idea of how gradients can be embedded in memory.

Website design is similar in the same way when gradients are involved. It makes the viewer more instantly be able to recall a website without even looking at it actively. As a general rule, as humans, when we see something we have not seen before or is overly unique, it is retained in our memory banks far more solidly than anything we are familiar with.

This stimulating effect retains our most vivid recollections, making these observations ones with the maximum impact. As gradients promote just such an effect, their website design makes those websites instantly more memorable to users.

 

The Bottom Line

Top-notch web design can be a trying experience as it tests both the creativity and skills of the designer. In a competitive realm such as web design, designers need to utilize any tools at their disposal to bolster their designs. Gradients go a long way in helping websites have a more personal feel, memorable impression, and setting a natural tone.

Take your time and review the tips described above. Master the art of gradients and use them professionally, improving every one of your web design projects.

 The first step to setting up a business website is reserving website hosting and a domain name. However, this definitely isn’t where your business website setup ends. If you want to make sure you’re attracting as many customers as possible, you need to set up your business website completely. Here are five steps to take to make sure your website is attracting customers.

1. Create Your Home and About Pages

Your home and about pages will give your potential customers more of an insight into who you are as a business. The home page is the first thing customers see, so make sure it exudes the concepts you’re looking to give off regarding your company. Make sure your home page directs people to contact information or top-selling products.

2. Write Your Product and Services Pages

You need at least one page about products and services that you sell. However, most companies will want a number of different pages for their products and services, especially if they’re directly selling a number of products. Companies that mainly sell services will need a lead generation page, while companies that mainly sell products will need individual product pages.

3. Make a Great Contact Page

This is especially important if you’re selling services that require a custom quote, but all companies should have a good contact page. A good contact page is the first step to top-tier customer service, which can play a big role in whether or not someone comes back to make another purchase. Make sure your contact page is an easy and effective way to contact customer service.

4. Install Google Analytics

Google Analytics is a great way to track the audience that comes to your website. It’s one of the best ways to troubleshoot “problem spots” in your website; if a significant number of people click off your website after going to a specific page, it’s likely that the page itself is causing some problems for visitors. There are plenty of tutorials for installing Google Analytics on your website, including methods of overcoming issues in the installation and use process.

5. Start Doing Email Marketing

When you register a domain name, you’ll likely be able to get an email with that custom domain name. That means you can start reaching out to customers and potential customers through email. It’s a good idea to sign up for an email marketing provider, and you’ll also want to gear your website toward getting customers to give you their email addresses. Discount coupons and free resources are good ways to advertise your email newsletter.

Conclusion

Getting a great domain name and website hosting is the first step to creating a great business website, but it’s definitely not the end of the process. You also need to make sure that your content is interesting to people and that your website guides people to interact with your business. Use this guide to make sure your business website is at its best.

 

Do your Macs need a virus checker? Yes, they do!

Macs are also vulnerable to malicious software. Apple identified flaws in their Intel processor that point to two strains of Mac viruses. As Apple runs a lot of safety precautions, the level of security relies on your familiarity with how to scan for viruses on Mac. 

So, here are a few viruses scanning tips that you need to know: 

How to Scan for Viruses

Why is scanning for viruses on Mac necessary? Like most devices, Macs are likewise unprotected. They are vulnerable to spyware, ransomware, phishing software, adware, and trojans.

Hackers can go through your personal data, files, photos, and videos. With the dangers of viruses, you must have a secure Mac virus scanning tool. 

So how to scan for viruses on your Mac? Here's how to do it:  

• Download a reliable anti-virus software
• Start the app and find Smart Scan 
• See the summary of the virus scan
• Then click to remove any malicious files and apps

Implementing a scan for viruses will get rid of any malware of all forms. In addition, after a virus scan, it will indicate possible threats, and you can remove it immediately.

Consider Manual Virus Scanning

In truth, checking for viruses must be automatic. You should consider running a virus scan once every week as a safety precaution. Nevertheless, not all software has a great virus scanner. 

If you want to run a manual virus scanning on your Mac, here are viruses scanning tips:

• Check for browser extensions 
• Remove suspicious login items
• Delete suspicious apps
• Clear downloads and cache
• Delete any login details that appear unfamiliar

If you don't remember installing a certain app or file on your laptop, be sure to remove it immediately. You can also use anti-virus scanning software to check it out to ensure you're not removing something important.

Consider removing duplicates as well to remove not only possible viruses but also save space. Check the tips here to help you find and remove duplicates on your Mac. 

Have your Mac Protected and Virus-free

Sad to say, viruses don't dwell in a prominent place such as your computer's desktop. They could be in your favored network browser, where they can track and view what you're typing.

When you see strange websites pop up on your search bar, it's a sign that your browser might have malware. A different example is an email app or an application that is following on its patch upgrades.

If you believe one of your apps has a virus, the safe thing to do is delete and reinstall it. Usually, this works, but there are more accessible solutions possible. Clearing the app's cache must be your initial action, and be sure to remove any optional unknown files.

Unfortunately, not all viruses that linger on your computer are easy to identify. Most times, they are root documents that get your messages and passwords and send them to hackers. To completely protect yourself, only install or download apps with valid developer certifications.

Learn How to Scan for Viruses 

You are well on track to being safe and protected from viruses now. Though avoiding viruses is only a start, you also have to understand how to scan for viruses on your Mac. Follow a good measure of caution while downloading files, and only get reliable and efficient apps that can protect your Mac from all types of viruses. 

Want to know more ways you can protect your Mac or computer in general? Check out our collection of guides to learn more!

 Video games have turned into an excellent source of pastime for many years. However, the scenario has changed a little bit now due to the pandemic. Today, everyone wishes to go outside for exploring the real world. And so, video games are turning into an improbable source to find solace now. Recent years have witnessed huge leaps of fascination as well as graphical detail in video games. This charm has extended to the degree where gamers do witness a rightful desire to travel to exotic locations that video games provide.

Image source

Hence, it seems cool for gamers to get themselves involved in the highly predictable sightseeing and travel binge. Some finest video games that comprise cultural wonders and real-world locations that you can explore are:

·         ITALY: Land of Wonders – The protagonist of this game is Elio. You can have a rapport with this old lighthouse keeper while playing this game. Elio, with the assistance of twenty sparks that he retrieved, lights up the sun every morning and it shines over the country brightly.

This game begins at sunset where Elio, who is being referred to as Helios, and who according to ancient Greek mythology the sun God, hunts for a helper who could help him finish his tough job.

And so, Elio orders the mysterious character who was standing out the lighthouse to retrieve twenty sparks. Additionally, he was provided the job of lighting up the lighthouse besides ensuring that the sun shines again. At the time of their journey, these players would confront five Guardians and they would help them in discovering Cuisine, Nature, Design, Performance, and Art.

Towards the finishing of the journey, the players get a surprise; they do take place of Elio and become the novice Lighthouse Keeper intending to protect the treasures of the country. However, initially, they will be required to pass nearly one hundred puzzle game levels and each one of them features a 3-dimensional reconstruction of awe-inspiring landmarks. Additionally, they will discover the cities and castles, mountains and coasts, and the myths and traditions of a particular country. This game features baroque to opera to well-known movie soundtracks and the original scores that are included in this game are inspired by the great classics.

Gamers will come across a collection of six hundred articles, news, fun facts, and stories and this video game does also works in the form of a travel guide. Additionally, it happens to be informative for schools too that teach students foreign languages.

·         Sleeping Dogs – Gamers love to play this game as they can experience high-speed car chases that go through busy streets. And when you turn highly frantic, then you can wander and enjoy some serene sunsets while enjoying the bobbing up and down of the houseboats on the horizon. You can also experience underground gambling dens, bylanes that are filled with Cantonese-speaking people, and karaoke bars.

Y     You can also explore a free browser game called Drift Hunters .

·         Forza Horizon 4 – This game has emerged from a sequence that has been derived from photorealistic and well-realized words. It opted to set its courses and racetracks all across English countrysides. This game is a road-tip that you can opt to take from your home. The notable thing about this game is the locations and courses of this game have been crafted for providing gamers an English flavor and every pothole and traffic sign will immerse their attention via the dynamic weather technology and it will allow them to be satisfied with the capricious climate of some places.

·         Grand Theft Auto V – Grand Theft Auto V has been redubbed “Los Santos”. This has been done for fitting with the tongue-in-cheek spoof that becomes the tale of GTA V. While playing this game, gamers will come across barbells and squat racks and even the winding roads that take them all across the palatial mansions that belong to the famous and rich. When you explore this game, you will never come across a dull moment and this is the secret behind the huge popularity of this game amount countless gamers.

·         Escape from Tarkov – This is an MMO-RPG and 1^st-person action game that keeps players on the edge of their seats with each match. As this game started with its beta, countless players have got to the stage being mindful of being victorious. They are needed to take control of their character with a mission to survive as well as snag the finest resources for themselves. While playing, you will find scavengers to cross your path and you will be required to defeat them when you wish to escape.

When you have not played this game before and getting to the stage for the very first time then you will be required to use awesome hacks and cheats and they will propel you to the topmost ranks in a little time. You can log in to https://lavicheats.com/escape-from-tarkov-hacks-cheats-2020/ for getting cheats and hacks.

There are billions of different web pages floating on the Internet. Without the ability to troll Google and remember the URLs of every page on every site, there is no way to survive there without a little help.

 

Thankfully, you don't have to roam the web feeling like a zombie in a maze. Navigation has formed the basis of any website and has always done so. Despite the fact that it's a must-have for web design, it has become a sort of retrofit for many designers as they focus on trying to craft content.

 

Navigation remains the most important aspect of building a site, and the beauty of the latest technology is to guide visitors around the site in a variety of innovative ways, making the online experience richer and more rewarding. Means that you can. TimeZero Navigator

 

What is the point of navigation?

 

For the benefit of those who have arrived on Earth in the last few minutes, the basic principle of site navigation is to allow visitors to navigate the website and provide links to all pages. Common sense reasons that it is imperative that your site be easy to navigate, or your guests will soon leave the party for a new meadow.

Read More: Zero Trust

 

The home page of a website is where visitors make an impression about the overall design, and its importance far outweighs the importance of the other pages that make up the site. The same theory applies to site navigation mechanisms. In short, if you can convince new visitors to step from your home page to one of the subpages, you're endlessly more likely to want to peruse the other fun of your site.

 

Proper site navigation should give visitors a sense of "location" within the site. Even if you establish something for your brand, it should help you maintain consistency across your site. It's important that anyone digging into your site knows how to get back to where they started, otherwise they will frustrate and run away.

 

Navigation systems also encourage users to explore other areas of the site by suggesting relevant pages of interest, and by directing users to more ambiguous links elsewhere in the online of interest. You need to challenge your heart. Ultimately, a top priority when designing site navigation is to ensure that users don't have to work hard to find everything they offer.

 

Traditional navigation

 

In the olden days, navigating the web was a completely different experience than what you see today. Everyone knows that the development of web design software has made it easier to create more beautiful pages with flashy graphics and stylish content, but site navigation has also evolved significantly.

 

In the late 90's, when the Web was just beginning to take shape, the core device for site navigation was trusted text links, and the blue underlined text was a ticket to the world of information. When clicked, the text link turns purple (possibly red), indicating that this is one corner of the web you've already explored. This has made it possible for even beginners on the net to move their heads immediately. .. Of course, these rules are a bit "attractive" in form, but they still apply today.

 

There are several must-have traits of successful software engineers. Being intelligent, obtaining a college degree, and leveraging book smarts can make anyone a good software engineer. To stand out in the development field, multiple personality traits and programming skills must be combined. As an aspiring software engineer, you should strive to stand out in your team, job and career. Certainly, this will lead to new opportunities and growth. This way, you can challenge yourself with a constant learning curve, build a transferrable skillset, and unleash your creativity. To help you get started, read on to learn the must-have traits of successful software engineers.

Full Stack Knowledge

First off, full stack development knowledge is an important trait of successful software engineers.  The most advanced programming full stack is constantly changing with new implementations in a competitive market. Certainly, having experience in full stack programming can help you stand out across the software industry. Full stack leverages the ability to work with various software product layers including the front end, back end, and database. In addition, a knowledge of full stack development allows you to step in, identify problems, and introduce solutions throughout the application development phase. This way, you can connect key functions between different components of the software application. Of course, full stack knowledge is a must-have trait of successful software engineers.

Technical Adaptability

Next, technical adaptability is a vital trait of successful software developers. Work with a wide range of advanced technologies to guarantee a path to success. For example, many developers utilize Helm repositories to streamline privacy, access control, and security. Utilizing a Helm repository by JFrog, you can standardize configuration templates, accelerate testing, and take advantage of enterprise-ready repository management. Of course, this will help you expand job prospects and maximize your earning potential. Absolutely, technical adaptability is a must-have trait of successful software engineers.

Verbal And Written Communication

Then, verbal and written communication is a key trait of successful software developers. Learn the proper communication skills to locate and identify problems correctly. You can utilize written communication skills to develop hypotheses and solutions to vital software issues.  Additionally, verbal communication skills can clarify key concepts by asking the appropriate questions. This way, you will understand ideas without developing a written specifications document. Plus, you should leverage the correct verbal skills to learn numerous languages clearly. Therefore, verbal communication can improve interactions between international software engineers. Definitely, verbal and written communication is a major trait of successful software developers.

Time & Project Management

Of course, time and project management is a crucial trait of successful software engineers. By leveraging management skills, you can assign priorities to manage tasks, milestones and deadlines accordingly. For example, you can create a detailed list to organize and align your projects. Sort these tasks by difficulty. These lists help you complete the most manageable projects before working on more complex tasks. In addition, you can leverage these traits to relieve bottlenecks and prevent any delays. Naturally, strong project management skills will improve your timeline and deliverables across many responsibilities. Surely, time and project management is a must-have trait of successful software developers.      

Product Quality Testing

Afterwards, product quality testing is a required trait of successful software developers. With strong AI-assisted software testing skills, you can locate errors and verify the integrity of your software before displaying to customers. In addition, quality tests can reduce unnecessary work and product development costs. Plus, you can apply product quality testing skills dynamically throughout your software development lifecycle. This way, you can develop a reputation for delivering and deploying quality software products. Indeed, product quality testing is a fundamental trait of successful software developers.

There are several must-have traits of successful software engineers. First off, full stack knowledge works with product layers to help you identify problems, offer solutions, and standout across the software industry. Next, you should leverage technical adaptability to stay updated with the latest software tools and strategies for securing a path to success. For example, you should use Helm repositories to maximize privacy, availability, storage, and access control. Then, verbal and written communication skills help develop hypotheses to clarify concepts and improve overall social interaction. Of course, time and project management leverages detailed lists to prioritize projects in your pipeline. This way, you can balance resource management and gain a better understanding on expected deadline. Afterwards, product quality testing can pinpoint errors, reduce extra work, and prepare your software for deployment. Read the points above to learn the must-have traits of successful software engineers.

 

 

                  Source: https://pixabay.com/photos/ecommerce-online-marketing-internet-3562005/

In the eCommerce business sector, product descriptions play a huge role. But why is that?

Product descriptions are one of the business's last attempts to encourage their prospects to convert to customers. This is where you need to do your best to convince your visitors that your products are exactly the thing they've been looking for.

So, what this means is that your product description is one of the most important elements of your online store. However, even though they can be super effective when done right, writing a good product description can also be quite difficult.

That's why, in this article, we'll explore some of the best ways to write good product descriptions, include helpful step-by-step guides and see how you can test out your product descriptions before you include them in your website.

But let's first define the term.

What are product descriptions?

As the name itself suggests, product descriptions are words you use to describe your products. They can vary from just a couple of sentences to short paragraphs or bullet points.

Most commonly, product descriptions are placed either next to or underneath a product's picture. They can vary in tone and voice, and even in scannability and readability.

And even though there's no "one right way to do it," writing a good product description will include so much more than just simply talking about your products.

5 W's and an H: think who, what, when, where, why and how

You now know that you need product descriptions for your eCommerce store, but you are still not sure how to create them.

What do you say? Which part do you mention first? How long should your description be?

Ideally, you need to aim at saying the most about your product in the shortest way possible and even that's not all, but we'll elaborate on this later.

                   Source: https://pixabay.com/photos/ecommerce-shopping-cart-buying-4849055

So, the best way to approach it is by answering these six questions:

1.      Who is this product for?

Answering this question will enable you to define your target audience (more on this later, as well), which is an extremely important part of running a successful business.

2.      What is so great about the product?

Here, you should include the product's basic details, such as the dimensions, weight, material, specific features, functionality and cost.

3.      When will the product be used?

This part needs to answer when, how often or how long the product can or should be used. Answering this question will add more emphasis to the product's long-term value.

4.      Where will the product be used?

Just like it's important to let your audience know when they should be using your product, you also need to let them know where the product is intended to be used.

5.      Why is this product better than the rest?

In this part, you will simply need to emphasize your product's unique features and explain to your audience why your product is the one they should decide to go for.

6.      How does it work?

Although answering this question won't be necessary for all products out there – if you're selling coffee mugs, chances are people already know how they work – it is extremely important to include if your products include electronics, moving parts or any other product-specific feature.

Define your target audience

We've previously mentioned that defining your audience is important, but we didn't go into detail. So, if you're trying to sell a product, you will first need to define who you're trying to sell the product to.

To understand this, you should define your buyer persona. Think about the age, gender, social status, lifestyle demographic, etc., of the people that would potentially be interested in your product.

Clearly defining who your product is intended for will help you immensely when writing the product description, as all of these factors will influence the relevant data you need to include in your description.

Hone in on the product's benefits

While you may find it interesting to discuss all the features of your product, your potential customers will be mostly interested in one thing – how buying your product will befit them.

So, make sure you hone in on your product's strongest benefits. Therefore, instead of focusing on the product feature (let's say a soy candle made of all-organic components), focus on the product benefits (longer burning time – thus more use, more eco-friendly, etc.)

Let emotions work in your favor

Since people are emotional beings, it's no secret that emotions heavily influence buyer behavior. That's why your product description should also evoke some type of an emotional reaction from your audience.

So, make sure you use words and phrases that evoke positive emotions when writing your product descriptions. For instance, "no more sleepless nights," "(product) will keep your feet warm," "snuggle-up on your couch with (product)," etc., are all phrases that will instantly drive positive feelings in your audience, which will make them more prone to buying.

Use natural language and tone

Keep in mind that you're selling your products to humans, so you need to sound human in your product description as well. When you read your description aloud, it should sound natural and have a natural flow to it.

In other words, your product descriptions should not sound like a computer or a robot generated them, but a real person. A good approach here is to think about how other people describe products they like to their friends and family and try to use the same type of tone and language when creating your descriptions.

Include power words

It's no secret that there are certain words marketers use that simply sell.

For instance, when looking for web design services, people won't go with just any company. Instead, they'll be looking for the best website design company they can find.

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So, make sure you let your audience know that your products are "best," "mind-blowing," "stunning," and "great," or that the services you're offering will be "eye-opening," "life-changing," and "top-notch."

Of course, these words are not the only ones you can include in your product descriptions. You can see a full list of these power words here.

Pay attention to form

Another thing that we're mentioned previously is the form of your product description.

Instead of writing an elaborate page-long description about your product, you should try to pack as many useful pieces of information into the shortest form possible. Why?

Well, since the attention span of the general audience is significantly decreasing, you need to make sure that your audience can find all the relevant information as quickly as possible.

A good practice is to include bulleting points into your product description so that your consumers can easily find the answers to any of the questions they may be having.

Optimize for SEO

SEO plays a huge role in determining just how successful your business will be.

The more you cater to the overall SEO rules, the better optimized your eCommerce store will be. And considering the fact that search engines prefer well-optimized websites, this will – in turn – bring more attention to your business by providing you with the opportunity for better SERP (search engine results page) rankings.

Therefore, make sure you include your keywords in your product descriptions to increase your products' searchability.

Optimize for the platform you're advertising on

Another important factor to consider is the platform you're advertising your products on.

For instance, if you opt for Google Ads, you simply won't have as much leeway as you will if you choose to go with Facebook Ads. And if you promote your products on Instagram, you won't follow the same format you would if you were promoting them on your own website.

So, make sure you keep the platform's specific format in mind as well.

Use high-quality visuals

No matter how big or small your business is, and no matter what type of products you're offering, you need to make sure you use only high-quality visuals.

According to experts in web design from New York, the better your offer looks, the more appealing it will be to your audience.

Since product descriptions and visuals go hand-in-hand, you simply can't allow yourself to master one and slack on the other.

Test your product descriptions

In the end, if you've followed the rules closely, you should end up with a good product description. But what you can do to make sure you've truly managed to nail it is take it for a test ride before you include it on your website.

Ask your friends, family and peers to go through your descriptions and give their feedback. This will enable you to notice any weak points that require more work.

Additionally, you can even launch your product descriptions and see how your audience responds to them. You may think that you've created a good description, but if your audience disagrees, you will need to go back to the drawing board.

To sum up

The main goal of your product descriptions is to attract customers and encourage them to make the purchase.

Unless your product descriptions manage to achieve this goal, you will need to identify the weak points and fix them.

Following this guide will be a great place to start, but keep in mind that each business is unique, so you may even end up including some practices that we haven't listed in this article.

 

Author bio

Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.

Editor at  DigitalStrategyOne

She is also a passionate writer and loves to explore new, innovative and digital news.

In her spare time, she is an eco-activist.

 

                                          Source: https://unsplash.com/photos/KE0nC8-58MQ

The online market is constantly changing. Businesses are in a rush to adopt new technologies so that they can not only remain relevant to their target audience but also have an opportunity to outrun their competitors.

B2B companies that create products or services that will aid other businesses on their journey know that the competition is fierce. They also understand that their potential clients know what they want, and they won't waste too much time browsing around.

So, how do you make sure that you have as many potential leads as possible?

Simply put, you take them to your website, where they can get all the information they need. However, that part is the tricky one because you can't simply expect people to stumble upon your website.

Instead, you have to grab their interest and show them the way. That's why it's important for your B2B company to develop an efficient marketing campaign that will drive more traffic to your website.

With that in mind, here are a few important ways on how to drive more traffic to your B2B website.

1. Create an effective landing page

Before you start working on driving more traffic to your website, consider what your leads will do when they land on your pages, to begin with. A high amount of traffic doesn't mean much if your bounce rate is high as well.

Therefore, once you do start generating more traffic, you want to ensure that your website visitors will actually remain on your website to explore further. That way, you actually have increased chances of improving your conversion rates.

This is why it's important to create effective landing pages. Their purpose is to capture the attention of anyone who lands there and encourage them to stay. But what are the elopements of an effective landing page? Here are a few examples.

●        A unique selling proposition.

●        A hero image or video.

●        Well-designed layout of a page.

●        The benefits of your product or service.

●        Some form of social proof.

●        A unique call to action (CTA).

If you don't know how to create such a landing page yourself, you can always find an expert to do it for you.

If you happen to operate in Illinois, for example, you will certainly be able to find agencies that specialize in web design in Chicago. It's recommended that you work with a local company because you can communicate and collaborate with them seamlessly.

2. Content marketing

Content is one of the most important marketing strategies for every company. Moreover, content is one of the most efficient methods for driving traffic to your website.

But what is so special about content that B2B marketers find useful?

For starters, 91% of B2B marketers use content to spread the word about their company. If anything can help your company gain the necessary exposure, it is content. However, not just any content will do the trick.

Your content must be high-quality and highly relevant to your potential clients. Otherwise, it won't have the necessary impact. So what kind of content should you create for your target audience? Here's an example.

●        Ensure that your content reaches key decision-makers.

●        Write complete guides.

●        Publish industry case studies.

●        Send weekly newsletters to potential leads.

●        Consider B2B video content.

●        Try focusing on commercial intent keywords.

●        Always be on the lookout for fresh topics.

B2B content may not be as popular as B2C content, but then again, your target audience isn't average consumers.

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