What is WordPress and Why Do Businesses Need It More than Ever Now?

Who would have thought at the turn of the century that non-programming amateurs wanting to build a website, would be able to do it by just a simple click now? This can be done by WordPress. But what is WordPress?

In layman’s terms, WordPress is basically the simplest, most popular content management system platform to create your own website. WordPress powers over 40% of all the websites on the Internet which means that more than one in four websites that you visit are powered by WordPress. On a more technical front, WordPress is an open-source, content management system licensed under GPLv2 which means that anybody can use and modify the WordPress software for free. WordPress makes building a website doable for anyone and by anyone it means even people who aren’t developers.

Businesses need to maintain a scalable presence on the web to remain competitive. Many IT professionals of large-scale organizations have historically considered expensive web solutions requiring proprietary support contracts to guarantee quality. But now, there is a reliable, cost-friendly alternative. Over a decade into WordPress’s existence and now with the highest market share in CMS, it is fast becoming a solution that even the largest of firms want now.

Read More: Web Hosting WHMCS Theme

Initially, WordPress was fundamentally a tool to create a blog. This is the reason that it is one of the best platforms to choose if a business wants to get into inbound marketing. Inbound marketing is a crucial component of the content marketing puzzle and is essential to search engine optimization success. WordPress makes considerable easy for a business what can be a complicated part of marketing. A Sydney SEO explains that there are a number of tedious SEO tasks that can be accomplished easily using WordPress as it automatically solves a lot of SEO issues. WordPress takes care of 80-90% of SEO mechanics.

Websites powered by WordPress tend to rank high on Google and other search engines for their keywords majorly because they are constantly being updated. WordPress also includes a variety of tools and plugins for optimizing content for SEO. WordPress has more than 57,000 plugins to choose from--- these plugins are always being updated to match with the ongoing, continuous technological advancements. This basically means that a website can be conveniently updated without the need for a total redesign and recast.

Mobile responsiveness is an important factor in Google rankings so websites need to look presentable and orderly on any device. For that, WordPress offers a variety of responsive theme designs. Users can also make a static site responsive with plugins and adjustments to theme files.

Read More: Website erstellen

With the changes to the core code and massive ecosystem of plugins and themes offered by WordPress, anyone can create any type of website with WordPress. Apart from blogs and business websites, eCommerce stores, portfolios, resumes, forums, social networks, and membership sites etcetera are also powered by WordPress. If only the CMS-built sites are numbered then 64.1% of them are WordPress which is a striking 4% growth from 2020.

WordPress is an open-source platform which means that the original source code is readily available, can be redistributed, and modified freely. The advantage of this is that end users have more control over their self-hosted websites. WordPress websites can be used with any web host and that is a freedom that most platforms are not offering. If the company opts for a proprietary integrated CRM that binds them to specific hosting, the website becomes vulnerable. If something happens to that company, all of the websites hosted on it would cease to exist without leaving a trace. 

According to recent research by SEO Wollongong, over 400 million people visit WordPress websites every month meaning that these visitors could be a business’ potential clients. With the cost-effectiveness, convenience, qualified SEO capability and multi-device responsiveness, businesses need WordPress for their sites more than ever. For that purpose, a vendor needs to be selected that possesses competencies in CMS platforms so that after the initial investment, you don’t have to fret over the fear of it breaking down every now and then. Weblancerz is a software house with a presence in Washington and London and possessing distinct specialties in developing WordPress within a budget.

There are more WordPress developers available in the market than on any other platform but our developers don’t just have skills, they have years of experience of dealing with clients of different business types and background. Weblancerz’s developers use custom theme designs, plugins, and different engagement models to provide you superior WordPress services. We understand what your business is all about and then plan and design your WordPress website using the Custom cms development services. Once a customer is onboarded with us, our top priority is nothing but doing quality work for the client within the time limit.