Tuesday, September 21, 2021


Important Ways on How to Drive More Traffic to Your B2B Website


                                          Source: https://unsplash.com/photos/KE0nC8-58MQ

The online market is constantly changing. Businesses are in a rush to adopt new technologies so that they can not only remain relevant to their target audience but also have an opportunity to outrun their competitors.

B2B companies that create products or services that will aid other businesses on their journey know that the competition is fierce. They also understand that their potential clients know what they want, and they won't waste too much time browsing around.

So, how do you make sure that you have as many potential leads as possible?

Simply put, you take them to your website, where they can get all the information they need. However, that part is the tricky one because you can't simply expect people to stumble upon your website.

Instead, you have to grab their interest and show them the way. That's why it's important for your B2B company to develop an efficient marketing campaign that will drive more traffic to your website.

With that in mind, here are a few important ways on how to drive more traffic to your B2B website.

1. Create an effective landing page

Before you start working on driving more traffic to your website, consider what your leads will do when they land on your pages, to begin with. A high amount of traffic doesn't mean much if your bounce rate is high as well.

Therefore, once you do start generating more traffic, you want to ensure that your website visitors will actually remain on your website to explore further. That way, you actually have increased chances of improving your conversion rates.

This is why it's important to create effective landing pages. Their purpose is to capture the attention of anyone who lands there and encourage them to stay. But what are the elopements of an effective landing page? Here are a few examples.

        A unique selling proposition.

        A hero image or video.

        Well-designed layout of a page.

        The benefits of your product or service.

        Some form of social proof.

        A unique call to action (CTA).

If you don't know how to create such a landing page yourself, you can always find an expert to do it for you.

If you happen to operate in Illinois, for example, you will certainly be able to find agencies that specialize in web design in Chicago. It's recommended that you work with a local company because you can communicate and collaborate with them seamlessly.

2. Content marketing

Content is one of the most important marketing strategies for every company. Moreover, content is one of the most efficient methods for driving traffic to your website.

But what is so special about content that B2B marketers find useful?

For starters, 91% of B2B marketers use content to spread the word about their company. If anything can help your company gain the necessary exposure, it is content. However, not just any content will do the trick.

Your content must be high-quality and highly relevant to your potential clients. Otherwise, it won't have the necessary impact. So what kind of content should you create for your target audience? Here's an example.

        Ensure that your content reaches key decision-makers.

        Write complete guides.

        Publish industry case studies.

        Send weekly newsletters to potential leads.

        Consider B2B video content.

        Try focusing on commercial intent keywords.

        Always be on the lookout for fresh topics.

B2B content may not be as popular as B2C content, but then again, your target audience isn't average consumers.

                                          Source: https://unsplash.com/photos/yktK2qaiVHI

So don't worry if your content doesn't gain much popularity right from the start. The key is to reach a specific audience that is interested in your products or services, not to ensure that your content goes viral on social media.

3. Leverage social media

Speaking of social media, B2B content isn't all that much popular on social media networks. B2C content is shared 9.7 times more than B2B content. That's because B2B content lacks the necessary entertainment that B2C content usually has.

But that shouldn't concern you because not every social media platform is right for your business. Instead, try focusing on LinkedIn. LinkedIn is the B2B social media platform, which is why 81% of B2B marketers use this network.

Your efforts may be fruitful on other platforms, such as Facebook or Twitter, but you shouldn't prioritize them over LinkedIn. The main reason is that this social media platform has the organic reach that you're looking for.

After all, other businesses and individual entrepreneurs are present on this platform and they are the ones that are most likely to be interested in what you have to offer. You can even create specific marketing campaigns for LinkedIn alone. Here are a couple of examples.

        Publish articles.

        Use text ads or message ads for lead generation.

        Leverage sponsored content.

        Build brand awareness.

        Research potential clients

        Create buyer personas.

LinkedIn has the right tools and methods to help you boost your B2B marketing and drive more qualified traffic to your website.

4. Create a blog

When it comes to content, B2B marketing differs from all the rest. As a matter of fact, 70% of B2B customers tend to consume content directly from a vendor's website.

                   Source: https://pixabay.com/photos/wordpress-blogging-writing-typing-923188/

Having a blog is an excellent way to provide additional content to your target audience and drive more traffic to your website at the same time.

That being said, B2B companies that have a blog tend to generate up to 67% more leads than companies without a blog. So, what is it about blogging that's so important in the B2B world? Here are a few things to consider.

        Blogging improves your search engine rankings.

        Blogs provide means for 24/7 communication.

        A blog helps you attract more qualified leads.

        Blogging improves conversion rates.

        A blog is cost-effective.

However, a blog is not something where you'll cramp up all your content. Your blog needs to be well-designed so that it will complement your website.

Just like with your website, finding a local agency to assist you is very important. Therefore, if you operate in California, for instance, a company that's an expert on web design from Los Angeles can help you out with your blog's design.

After all, you have to encourage potential clients to stick around and explore your content. Regardless of how great your content may be, no one will stay for too long if your blog isn't designed well enough.

5. Leverage SEO (Search Engine Optimization)

As mentioned before, the online market is very competitive these days, and it's filled with all sorts of companies competing for their place in the spotlight. The B2B environment is no different. There are many competitors out there who are trying to snatch your potential clients right underneath you.

That's why it's important to be creative and innovative to drive more traffic to your website. That's where SEO comes into play. SEO helps you rank well on search engines, such as Google. Unfortunately, many B2B companies disregard SEO because it's a long-run strategy.

In other words, SEO takes some time to produce viable results, but once it does, the results can be quite impactful. That's why you shouldn't be so quick to neglect this cost-effective marketing strategy. Here are a few things SEO can help you with.

        Improving online visibility.

        Increasing brand awareness.

        Ranking high on SERPs (Search Engine Result Pages) for related keywords.

        Improve your domain authority.

        Boost your company's credibility

        Drive more organic traffic to your website.

        Acquire more qualified leads.

It all comes down to properly optimizing your website and blog so that search engines can crawl and index your pages. Here are a few ways you can do that.

        Technical SEO - Improves your website functionality and performance, thus improving customer and browsing experiences.

        On-page SEO - Helps you optimize your website and individual pages for search engines.

        Off-page SEO - Allows you to generate exposure for your company and your content through activities, such as link building and guest posting.

If you dedicate enough time to create a great SEO strategy, you can easily outrun your competitors.

The more visible your B2B becomes, especially on search engines, the more traffic your website will favor. More importantly, it's not just any traffic but organic traffic. That means that all the website visitors that come your way are already interested in what you have to offer.


Driving more traffic to your B2B website isn't easy. Moreover, it's not something that can happen overnight. That's why it's important to create a truly effective marketing campaign that will help your B2B company send the right message to the right audience.

Once you've established enough exposure for your businesses, more traffic will start coming to your website from various relevant sources.


Author bio

Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.

Editor at Digital Strategy One.

She is also a passionate writer and loves to explore new, innovative and digital news.

In her spare time, she is an eco-activist.

About Author -

Hi, I am Anil.

Welcome to my eponymous blog! I am passionate about web programming. Here you will find a huge information on web development, web design, PHP, Python, Digital Marketing and Latest technology.

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